How Healthy Eating Trends are Affecting the Demand of Soda

With increasing awareness of healthy eating trends and the adverse impacts of soda drinks on the human body, the demand for carbonated drinks (soda) is slowly but steadily declining. Consumers are becoming more inclined to consumption of healthier diets.

People’s main concern about soda consumption is the rise in artificial sweeteners and sugar in preparing these drinks. Another driving force for consumers to turn away from traditional soft drinks is chemical-based flavors that may lead to adverse effects on health.

The soft drinks industry is currently struggling with the pressure from both anti-plastic and sustainable movements. The explosion of the “naturals” market has made it crystal clear that these elements are not enough to meet consumer demand for natural products, healthy ones, or just plain old sugar-free beverages.

The UK’s Food Standards Agency found in 2018 that the proportion of consumers worried about sugar had increased from 39% to 55% since 2010. Sugar anxiety is the top food-related concern, with beverage manufacturers too moving toward reducing sugar in drinks. The science of natural flavors and sweetener innovation is becoming an increasingly important game-changer for drink manufacturers, who need new ways to win over the hearts of consumers. We can now engineer all-natural flavors in such a way that they don’t contribute extra sugar. On top of this, the trend of lower-calorie options is also gaining momentum, which leaves diet-conscious shoppers feeling satisfied at all times.

For many countries, cutting sugar consumption is an important health priority. This priority has become especially obvious in European countries that have imposed new taxes on foods with high sugar levels to fight against mounting evidence of sugar-related health issues. Soft drinks have been targeted to help curb the increasing prevalence of obesity, with children being particularly susceptible. Populations that consume soft drinks regularly are more likely to become obese and develop complications like diabetes and high cholesterol levels in adulthood.

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